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Lauson outboards were manufactured by the Hart Carter Corporation in New Holstein Wisconsin from the 1940's through the mid 1950's. They had been a manufacturer of engines and other machinery, mostly for farm use. Lauson outboards were billed as the "Cadillac" of outboards for fisherman and sported a number of innovative features, the most unique being that all of their outboards utilized 4-cycle engines. The advantages of 4-cycle engines are high fuel economy and excellent slow speed operation compared to contemporary 2-strokes.